About TerraPura
A brand in constant evolution
Our mission
Honouring the land in the purest and most honest way
TerraPura was born with the mission of honouring, in the purest and most honest way, the landscapes and stories of wine.
We are inspired by our land, with a commitment to sharing the richness of our unique and privileged geography.
Our challenge is to create wines that are a pure and honest reflection of the places we explore.
Our history
What brought us here
2004
TerraPura is created to produce wines that convey the diversity of Chile's terroirs and varieties.
2009
The Matetic family joins the estate, adding its hallmark in sustainability and quality. International development of the brand.
2018
New investments in winery capacity and production line. Launch of the brand in Chile.
2020
The brand is certified under the Wines of Chile Sustainability Code.
2022
Expansion of the sustainability pillar, with 10,000 trees planted alongside the Ecologi reforestation project.
2025
TerraPura Single Vineyard unveils a refreshed look.
2026
The Von Appen family acquires TerraPura, becoming part of TerraNoble Group while keeping its essence.
A family hallmark
Our values
- Integrity
- Acting faithfully to our values and convictions.
- Excellence
- A constant pursuit of improvement in everything we do.
- Passion
- The energy that drives us to work with joy and creativity.
- Safety
- Our commitment is to protect life and the environment in every circumstance.
Our team
Quality is made by people
From the vineyard to the winery, each member brings experience and passion, caring for every detail of the process.
A genuine pride in making wines that show the best of Chile's terroirs and varieties.
Franco Durán · Winemaker
A winemaker of Chile's new generation
An agronomist trained at the Universidad de Talca, Franco honed his craft at wineries such as Los Vascos, Polkura and Viña Sutil, and crossed borders to Bodega Corona del Valle in Mexico.
His approach is simple: make well-crafted wines, true to their origin, that people can enjoy anywhere in the world.
The winery
Capacity and technique to make good wine
Maule Valley · San Clemente
- 300 ha
- of estate vineyards
- 2.5 MM
- of grape processing (kg)
- 4 MM
- of wine production (L)
